Jingsi Insights · Smart Decision-Making
Discover the Profit Zone 12 In-Depth Survey
Co62Question, estimated completion timeAbout 90 minutes
This questionnaire consists of62This question. Completing it fully will takeAbout 90 minutesSet aside uninterrupted time for deep, quiet reflection. Thoughtfully answer each question—this act itself is a form of self-reflection. If you're unsure, simply write "Don't know." Join our offline Insight Private Board session to explore these insights in depth with peers.
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Question 1: Who are my customers?
Mirror Mindset: Review · Insight
Before chasing profit, know who you're really serving.
Please list the 10 core customers (or users) you can currently name:
Enter your name or alias
Of these customers, which 3 contributed more than 50% of your profit? Who are they?
If you categorize all your customers into three tiers—A, B, and C—based on "profit contribution," here are the typical characteristics for each: **Tier A: High-Value Strategic Partners** * **Profit Contribution:** Top 10–20% of customers generating 50–80% of total profit. * **Characteristics:** High purchase volume/frequency, low price sensitivity, strong loyalty, and often require dedicated account management. They may co-develop products or provide valuable feedback. * **Strategy:** Retain and grow. Offer premium support, exclusive benefits, and personalized solutions. **Tier B: Stable Growth Customers** * **Profit Contribution:** Middle 30–40% of customers contributing 20–40% of profit. * **Characteristics:** Regular buyers with moderate spending power. They are reliable but may be open to switching if offered better value. Often represent potential upsell opportunities. * **Strategy:** Nurture and expand. Focus on cross-selling, loyalty programs, and improving satisfaction to move them toward Tier A. **Tier C: Transactional/Entry-Level Customers** * **Profit Contribution:** Bottom 40–50% of customers contributing minimal (or sometimes negative) profit after service costs. * **Characteristics:** Low frequency, small order sizes, high price sensitivity, and often require significant support relative to revenue. Many are one-time buyers. * **Strategy:** Automate or optimize. Use self-service channels, streamline onboarding, and evaluate whether acquisition costs justify retention.
A-Class (High Profit) Features, B-Class (Average Profit) Features, C-Class (Low Profit/Loss) Features
Do you have clients you "think are important but actually drain your resources"? Who are they? Why do you still serve them?
If you could keep only one customer type tomorrow, which would you choose? What strategic blind spot does this reveal?