Jingsi Insights · Smart Decision-Making
Discover the Profit Zone: 22 Profit Model Questionnaire
Co124Question, estimated completion timeAbout 90 minutes
This questionnaire consists of124This question. Completing it fully will takeAbout 90 minutesSet aside uninterrupted time for deep, quiet reflection and thoughtfully answer each question—this act itself is a form of self-mirroring. If something feels unclear, simply write "Don't know." We invite you to join our offline Mirror Thinking Insight Private Board, where you can explore these insights in depth with fellow practitioners.
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Basic Profile: Where Does Your Profit Come From?
Mirror Mindset: Review · Insight
Adrian Slywotzky reveals a harsh truth in "Profit Zones": most companies aren't profitable; they're struggling in the quagmire of "average profits." Profit zones don't appear by chance. You must proactively choose a profit model—a systematic, repeatable design that makes profit an inevitable outcome, not luck. Before exploring 22 models, first assess your current profit structure. Answer honestly.
Company/Project Name
Industry/Sector
Years in Business
Annual Revenue Range
Team Size
Current Net Profit Margin Range
What is your primary source of income?
For example, rely on repeat purchases from existing customers, project-based services, product price margins, platform commissions, and more.
What percentage of your profit comes from "existing customers" or "repeat business"?
Enter a percentage, e.g., 70%
What proportion of your profits comes from "one-time or unsustainable factors"?
Such as policy incentives, large orders, or emerging trends. Please enter a percentage (e.g., 20%).
What has been your profit margin over the past three years?
What's your biggest profit-related concern right now?
For example: increasingly demanding customers, price wars with competitors, rising costs but inability to raise prices.
Is there a field where you see others making money but don't know how to do it yourself?
If so, please describe the industry and how others make money in it.